Canadians will find the iconic Hudson’s Bay stripes back in stores this holiday season as Canadian Tire Corp. debuts its version of the recently acquired brand.

Company executives said Thursday that its retail stewardship of The Bay’s heritage collection will begin next month, when the famous four-colour stripes will appear on products, including the point blanket, set to hit stores on Dec. 5.

Chief executive Greg Hicks said the retailer worked with original vendors of the Hudson’s Bay items to “maintain quality and craftsmanship.”

“Step by step, we have taken great care with this brand,” he said during Thursday’s third-quarter earnings call. “We expect this initial run of products to fly off store shelves.”

Hicks added that a more significant product presence will roll out in the back half of 2026.

The company bought Hudson’s Bay Co. ULC’s intellectual property, which includes the HBC stripes and other brand labels, for about $30 million in May.

Hicks said Canadian Tire will also revitalize the “blanket fund” by providing at least $1 million each year for Indigenous-led initiatives.

In its third-quarter results, the company reported retail revenue growth of 3.2 per cent, and an increase of 5.9 per cent excluding Petroleum.

“In a continued dynamic consumer environment, we grew retail sales for a third consecutive quarter,” said Hicks.

For the quarter ended Sept. 27, the company’s consolidated comparable sales were up 1.8 per cent, with growth across banners. This was led by SportChek and strong performance in Ontario and Quebec at Canadian Tire Retail (CTR).

SportChek’s comparable sales grew 4.2 per cent in the third quarter, the fifth consecutive quarter of growth, compared to the prior year. Back-to-school and back-to-hockey sales contributed to the rise in sales, including athletic clothing and footwear, leisure footwear, and hard goods for golf and hockey.

The Canadian Tire banner had a 1.2 per cent increase in comparable sales, as stronger growth in Ontario and Quebec was partially offset by Alberta. The retailer said discretionary sales growth outpaced essential sales for the first time since 2021.

Revenue was $4.1 million in the third quarter, up three per cent from $3.987 million last year. Normalized diluted earnings per share were up 6.5 per cent to $3.78, which beat analysts consensus of $2.84.

Net income was down 13.3 per cent to $191.3 million, compared to $220.7 million in 2024. Diluted earnings per share were down 11.8 per cent to $3.13.

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