The NYT stock was trading at $60, up by 32% from its lowest level this year

The New York Times stock price is doing well this year and is hovering near its all-time high, helped by the surging subscriptions, growing market share, and the robust activity during the Donald Trump era. The NYT stock was trading at $60, up by 32% from its lowest level this year, giving it a market capitalization of over $9.6 billion.

Donald Trump to sue the New York Times 

The New York Times stock price will be in the spotlight today, September 18, as investors react to the new lawsuit by Donald Trump, who is seeking $15 billion from the company. 

In a Truth Social post, he accused the company of endorsing Kamala Harris in the last election, which he believes is the biggest illegal campaign contribution ever. He also accused the company of running hit pieces about him, his business, MAGA, and the whole country.

Trump is using the playbook he used to extract millions of dollars from other media companies in the US like ABC and CBS. He also sued and received payments from social media companies like X and Facebook. Most recently, he sued the Wall Street Journal and News Corp. 

Legal experts Invezz spoke to said that Trump’s case against the NYT was meritless as the paper was within its First Amendment rights to endorse a candidate of its choice. Also, newspaper endorsements have been around for decades.

However, as he did with other media companies, Trump has tools at his disposal to settle scores against the paper, including through regulators like the FCC and the FTC.

NYT’s business is thriving 

Donald Trump has always said that The New York Times was a failing newspaper. In reality, however, its business is thriving, as evidenced by the traffic to its website and active subscriptions to its website.

SimilarWeb data shows that the website had over 598 million visitors in August, much higher than the Washington Post’s 78 million, the Guardian’s 283 million, and CNN’s 416 million.

The most recent results showed that the company added 230,000 net digital subscribers, bringing its total users to over 11.8 million. Most importantly, the average revenue per user rose by 3.2% $9.64, which helped to boost its subscription revenue up by 15.1% during the quarter.

The other parts of its business continued to thrive, with digital advertising rising by 18.7% and its affiliate and licensing revenue rising by 18.7%.

The NYT has become a highly profitable company, with the operating profit jumping by 34.2% to over $106 million.

NYT’s growth is healthy for a company that has successfully pivoted from being a print newspaper into a digital platform. Most importantly, it has become largely a growth company, as analysts expect it to continue growing this year.

Data compiled by Yahoo Finance shows that analysts expect that its revenue this year will be $2.79 billion, up by 8% from the $2.59 billion it made last year. It will then make over $2.97 billion in 2026.

NYT stock price analysis

The daily timeframe chart shows that the NYT stock price has jumped from a low of $44.7 in April to a high of $62.30 last month.

It then pulled back to the current $59.24 as the post earnings momentum faded. The stock remains above the 50-day and 100-day Exponential Moving Averages (EMA).

However, there are signs that it has formed an island reversal pattern, which is a rare bearish pattern. Therefore, there is a risk that the stock will retreat, possibly to $55 and then resume the uptrend.

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